Instagram Marketing: A Preface

When Instagram first popped on top of the scene back 2010, it turned out as with every other social platform: stuffed with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app into a full-on marketing channel is practically complete.

Just take a look at many of the platform’s newest features! Over the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to drive traffic from Instagram Stories, and the new standalone video platform, IGTV.

Whether you work in ecommerce, education, or media and publishing, it can be profitable to develop a name on Instagram. However if you simply genuinely wish to get ahead, you should know the working platform (along with your audience) inside and out, including which kind of content resonates most, how to build an Instagram Stories strategy, and the ways to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success

You know how great Instagram is made for sharing photos and videos with this relatives and buddies, but it’s also an amazing channel for ecommerce marketing. So why?

Well, an understandable reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase many. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s and also the indisputable fact that Instagram users tend to be more engaged compared to the average social media marketing user. Although trends do manage to demonstrate that Instagram engagement is dropping, the woking platform is still producing higher engagement rates for businesses in comparison to both Twitter.

But Instagram users tend to be than merely engaged – they’re also commonly internet buyers. According to research conducted recently, 72% of Instagram users report making a purchase decision having looked at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to convert.

Another excuse Instagram is so ideal for ecommerce is related to the working platform itself. Instagram has introduced a bunch of new business-facing tools – and there’s definitely more ahead! Whether through links in Instagram Stories or shoppable Instagram posts, in no time many of our shopping on the web experiences will begin (and end) on Instagram.

Doing this said, it could be an error to believe which simply simply because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its power to move products, Instagram is additionally an incredible location for businesses to develop brand awareness and connect with new audiences (and potential prospects).

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